Safety 3RD
A movement to build ownership culture.

The Safety 3rd Manifesto
We challenge the industry’s obsession with safety-first clichés. True safety comes from responsibility, ownership, and speaking hard truths.
Ownership vs. Blame Culture
When something goes wrong…

Blame asks “Who’s fault is this?”

Ownership asks “What can I do about it?”
Embracing Hard Truths
Safety 3rd means having the courage to face reality:
01
Systems often matter more than intentions
02
Comfort is the enemy of growth
03
Meaningful work always involves risk
04
True leadership requires vulnerability

Take The Safety 3rd Pledge
Join leaders and organizations committed to building cultures of ownership, purpose, and meaningful growth.